The Rise Of Afrobeats & Amapiano In Global Pop Culture

The Rise Of Afrobeats & Amapiano In Global Pop Culture

The rise and spread of Afrobeats and Amapiano from the African continent to rest of the world is an interesting development in Global popular culture.

Both Afrobeats and Amapiano have been embraced by global audiences and one only has to look at the YouTube comments under songs like Burna Boy’s Ye and Amapiano mixes by South Africa’s Major League DJs to understand just how influential Afrobeats and Amapiano have become globally with comments from Korea, Jamaica, The United States, Kenya and anywhere else you can imagine.

With the rise of Afrobeats and Amapiano, we are witnessing an embrace of Africa and its contemporary urban culture in a way that has not been seen before.

In order to understand the rise of Afrobeats and Amapiano in Global Popular Culture we must revisit the origins and evolution of contemporary Urban African music.

The Origins of Afrobeats and Amapiano

Afrobeats is a term used in with hesitation because in reality Afrobeats is best described as Afrofusion.

Afrobeats is essentially a cocktail of modern urban African music that traces its origins to Africa’s extensive catalogue of music from yesteryear such as Highlife as well as the Afrobeat made famous by innovative pioneering African fusion, jazz and funk artists like Nigeria’s Fela Kuti.

In addition to these African influences, Afrobeats has fused the classic African rhythm with the sounds of global urban music from Jamaican dancehall to Hip Hop which has resulted in an intoxicating blend of Afrobeats music that is uniquely African but also has global sonic appeal.

The same can also be said of Amapiano with its roots in South Africa’s Kwaito music which emerged in Post-Apartheid Africa to reflect the attitude of South Africa’s Black Townships.

Kwaito evolved to incorporate other elements such as Deep House and European Electro as the genre spread from its base in Johannesburg to other regions within South Africa which would come to exert their own influence on Kwaito, most notably the regions of Durban and Pretoria which both added their own sonic signature in terms of Rhythm and Synthesizer innovations to create a new blend of electronic music that is distinctly African but also global in character.

Afrobeats & Amapiano Influence On Global Popular Culture

Despite the appeal of Amapiano and Afrobeats in global popular Culture, Amapiano and Afrobeats Artists have nevertheless maintained a distinctly African aesthetic especially in their music videos and performances.

From the comments and responses on music videos on YouTube it is clear that the world has fallen in love with the spirit of Africa that is embodied in the Afrobeats and Amapiano aesthetic.

Two things so far stand out in the comments.

The first being how Afrobeats Artists respect African women in a way that Hip Hop Artists do not and so the music is regarded as less misogynistic compared to other forms of popular music today.

The second is the dance moves that have simply enthralled the world as people across the world suddenly seem to realize that they can inhabit and move their bodies in ways they never thought possible before.

Conclusion

The rise of Afrobeats and  Amapiano in Global Popular Culture seems unstoppable, and today Afrobeats and Amapiano Artists are Africa’s de facto Amabassadors to the World.

Its a role Amapiano and Afrobeats Artists have played exceedingly well and as Africans we are both proud and eternally grateful to them for showing the rest of the world the true Spirit of modern Africa.

Check out the Afrobeat Summer mix below as well as Amapiano Live Mixes by Major League DJs, DBN Gogo and TxC bringing the house down in London.

Its crazy how the Londoners are doing the South African Township dances.

 

 

 

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